/* Border Keyrings */
:root{
  --ink:#0B1B4D; --blue:#1546D0; --blue-soft:#E6EDFC;
  --orange:#FF6B1A; --orange-text:#E8560B; --orange-soft:#FFE9DB; --orange-light:#FF8A47;
  --green:#3F8A12; --green-soft:#E5F2DA; --green-light:#8FD14F;
  --bg:#F6F8FC; --muted:#4A5578; --line:rgba(11,27,77,.1);
  --display:'Outfit',Inter,system-ui,sans-serif;
  --radius:28px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:Inter,system-ui,sans-serif;font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
[hidden]{display:none!important}
a{color:var(--ink)}a:hover{color:var(--blue)}
h1,h2,h3{font-family:var(--display);margin:0;letter-spacing:-.025em}
p{margin:0}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}
.section{padding:clamp(56px,8vw,104px) 0}
.section.white{background:#fff}
.eyebrow{margin:0 0 12px;font-size:14px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--blue)}
.h2{font-weight:800;font-size:clamp(34px,4.4vw,56px);line-height:1.02;letter-spacing:-.03em}
.lead{font-size:clamp(17px,1.6vw,19px);line-height:1.6;color:var(--muted);max-width:540px}
.muted{color:var(--muted)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 26px;border-radius:999px;font-weight:600;font-size:16px;text-decoration:none;border:1.5px solid transparent;cursor:pointer;font-family:inherit;transition:transform .15s,background .2s}
.btn:hover{transform:translateY(-1px)}
.btn-blue{background:var(--blue);color:#fff}.btn-blue:hover{color:#fff;background:#103aae}
.btn-orange{background:var(--orange);color:var(--ink)}.btn-orange:hover{color:var(--ink)}
.btn-ink{background:var(--ink);color:#fff}.btn-ink:hover{color:#fff}
.btn-white{background:#fff;color:var(--ink)}
.btn-line{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-line-soft{border-color:rgba(11,27,77,.25);color:var(--ink);background:transparent}
.btn-sm{min-height:44px;padding:0 18px;font-size:14px}
.btn svg{width:18px;height:18px}

/* header */
.site-header{background:#fff;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:50}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:76px}
.logo img{height:48px;width:auto}
.nav{display:flex;gap:4px;font-size:15px}
.nav a{display:inline-flex;align-items:center;min-height:44px;padding:0 12px;border-radius:10px;text-decoration:none;font-weight:500}
.nav a[aria-current=page]{background:var(--blue-soft);color:var(--blue);font-weight:700}
.nav-toggle{display:none;background:none;border:1px solid var(--line);border-radius:12px;width:46px;height:46px;cursor:pointer;color:var(--ink)}
@media (max-width:1060px){
  .nav-toggle{display:inline-flex;align-items:center;justify-content:center}
  .header-cta{display:none}
  .nav{display:none;position:absolute;left:0;right:0;top:76px;background:#fff;flex-direction:column;padding:12px 24px 20px;border-bottom:1px solid var(--line);box-shadow:0 20px 30px -20px rgba(11,27,77,.25)}
  .nav.open{display:flex}
  .nav a{min-height:48px;font-size:17px}
}

/* hero */
.hero{background:#fff;padding:clamp(44px,7vw,96px) 0 clamp(56px,8vw,104px)}
.hero .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:56px}
.hero-copy{flex:1 1 520px;min-width:0}
.hero-media{flex:1 1 400px;min-width:0;display:flex;flex-direction:column;align-items:center;gap:22px}
.kicker{display:inline-flex;align-items:center;gap:10px;margin:0 0 26px;font-size:14px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}
.kicker i{display:inline-block;width:18px;height:4px;border-radius:2px}
.h1{font-weight:800;font-size:clamp(46px,6.6vw,92px);line-height:.96;letter-spacing:-.035em}
.h1 em{font-style:normal;color:var(--orange-text)}
.hero .lead{margin-top:26px}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}
.stage{width:100%;max-width:480px;aspect-ratio:1/1;border-radius:36px;background:#fff;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;overflow:hidden}
.stage img{width:96%;height:auto}
.swatches{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:12px}
.swatch{width:44px;height:44px;border-radius:50%;border:none;padding:0;cursor:pointer;box-shadow:0 0 0 1px rgba(11,27,77,.2);transition:box-shadow .2s}
.swatch[aria-pressed=true]{box-shadow:0 0 0 3px #fff,0 0 0 5px var(--ink)}
.swatch-label{font-weight:600;font-size:15px;min-width:110px}

/* stats */
.stats{background:var(--ink);color:#fff;padding:28px 0}
.stats ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px 32px}
.stats li{display:flex;align-items:center;gap:14px}
.stats b{font-family:var(--display);font-weight:800;font-size:30px}
.stats span{font-size:15px;line-height:1.35;color:#D5DBEE}

/* tiles */
.grid{display:grid;gap:20px;grid-template-columns:repeat(auto-fit,minmax(260px,1fr))}
.head-row{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:20px;margin-bottom:44px}
.tile{display:flex;flex-direction:column;border-radius:var(--radius);background:#fff;overflow:hidden;text-decoration:none;color:var(--ink);border:1px solid var(--line);transition:transform .2s,box-shadow .2s}
.tile:hover{transform:translateY(-3px);box-shadow:0 24px 40px -28px rgba(11,27,77,.4);color:var(--ink)}
.tile-img{aspect-ratio:4/3;background:#fff;border-bottom:1px solid var(--line);overflow:hidden}
.tile-img img{width:100%;height:100%;object-fit:cover}
.stage img,.product-media img{height:auto}
.tile-body{padding:22px 26px 26px;display:flex;flex-direction:column;gap:6px;flex:1}
.tile-body h3{font-weight:700;font-size:24px}
.tile-body p{font-size:15px;color:var(--muted)}
.tile-body strong{margin-top:12px;color:var(--blue)}

/* steps */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:40px}
.steps li{border-top:4px solid var(--c);padding-top:24px}
.steps b{display:block;font-family:var(--display);font-weight:800;font-size:64px;line-height:1;color:var(--c);letter-spacing:-.04em}
.steps h3{margin:18px 0 8px;font-weight:700;font-size:24px}
.steps p{color:var(--muted);line-height:1.6}

/* faq */
.faq{max-width:820px;margin:0 auto;border-top:1px solid rgba(11,27,77,.14)}
.faq details{border-bottom:1px solid rgba(11,27,77,.14)}
.faq summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:72px;padding:20px 0;font-family:var(--display);font-weight:700;font-size:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary svg{flex:none;width:22px;height:22px;transition:transform .25s}
.faq details[open] summary svg{transform:rotate(45deg)}
.faq details p{padding:0 48px 24px 0;color:var(--muted);line-height:1.65}

/* contact band */
.band{border-radius:36px;padding:clamp(36px,6vw,80px);display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:36px;position:relative;overflow:hidden}
.band-blue{background:var(--blue);color:#fff}
.band-ink{background:var(--ink);color:#fff}
.band-orange{background:var(--orange);color:var(--ink)}
.band h2{font-weight:800;font-size:clamp(32px,4.6vw,60px);line-height:1.02;letter-spacing:-.03em}
.band .ring{position:absolute;right:-120px;top:-120px;width:360px;height:360px;border-radius:50%;border:28px solid var(--orange);pointer-events:none}
.contact-cards{position:relative;flex:0 1 380px;min-width:0;display:flex;flex-direction:column;gap:12px}
.contact-cards a{display:flex;flex-direction:column;justify-content:center;min-height:64px;padding:0 24px;border-radius:18px;text-decoration:none}
.contact-cards small{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.contact-cards span{font-weight:600;font-size:17px}

/* page hero */
.page-hero{background:#fff;padding:clamp(40px,6vw,72px) 0}
.page-hero .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:48px}
.crumbs{margin:0 0 18px;font-size:14px;color:var(--muted)}
.crumbs a{color:var(--muted)}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.chip{display:inline-flex;align-items:center;min-height:44px;padding:0 16px;border-radius:999px;background:var(--bg);border:1px solid rgba(11,27,77,.12);font-size:14px;font-weight:600;text-decoration:none;color:var(--ink);cursor:pointer;font-family:inherit}
.chip[aria-pressed=true]{background:var(--ink);color:#fff;border-color:var(--ink)}
.mini-grid{flex:1 1 400px;min-width:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.mini-grid img{aspect-ratio:1/1;height:auto;object-fit:cover;border-radius:24px;border:1px solid var(--line);background:#fff;width:100%}

/* product blocks */
.products{display:flex;flex-direction:column;gap:28px}
.product{scroll-margin-top:100px;display:flex;flex-wrap:wrap;background:#fff;border-radius:32px;overflow:hidden;border:1px solid var(--line)}
.product:nth-child(even){flex-direction:row-reverse}
.product-media{flex:1 1 420px;min-width:0;min-height:380px;display:flex;align-items:center;justify-content:center;padding:28px;background:#fff;border-right:1px solid var(--line)}
.product:nth-child(even) .product-media{border-right:none;border-left:1px solid var(--line)}
.product-media a{display:block;width:100%;max-width:440px}
.product-media img{width:100%;height:auto}
.product-info{flex:1 1 380px;min-width:0;padding:clamp(28px,4vw,52px);display:flex;flex-direction:column;justify-content:center;gap:14px}
.tag{align-self:flex-start;padding:6px 12px;border-radius:999px;background:var(--orange-soft);color:#A33B05;font-size:13px;font-weight:700}
.product h2{font-weight:800;font-size:clamp(28px,3vw,38px);line-height:1.05}
.product-info>p{color:var(--muted);line-height:1.6}
.price{font-family:var(--display);font-weight:800;font-size:32px;line-height:1}
.price small{font-family:Inter,sans-serif;font-weight:500;font-size:15px;color:var(--muted)}
.choices-label{margin:8px 0 10px;font-size:15px;font-weight:600}
.choices-label span{color:var(--muted);font-weight:500}
.choices{display:flex;flex-wrap:wrap;gap:10px}
.choice{width:78px;display:flex;flex-direction:column;align-items:center;gap:6px;padding:6px 6px 8px;border-radius:16px;background:#fff;cursor:pointer;font:inherit;font-size:12px;font-weight:600;color:var(--ink);border:2px solid rgba(11,27,77,.1);transition:border-color .2s}
.choice img{width:62px;height:62px;object-fit:cover;border-radius:11px}
.choice[aria-pressed=true]{border-color:var(--blue)}
.single-colour{display:flex;align-items:center;gap:10px;font-weight:600;font-size:15px}
.single-colour i{width:18px;height:18px;border-radius:50%;box-shadow:0 0 0 1px rgba(11,27,77,.2)}

/* bulk */
.pricing{background:var(--ink);color:#fff}
.pricing .wrap{display:flex;flex-wrap:wrap;gap:56px;align-items:flex-start}
.pills{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px}
.pill{min-height:44px;padding:0 18px;border-radius:999px;font:inherit;font-size:15px;font-weight:600;cursor:pointer;background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.3)}
.pill[aria-pressed=true]{background:var(--orange);border-color:var(--orange);color:var(--ink)}
.readout{margin-top:26px;padding:28px;border-radius:24px;background:#15276A;border:1px solid rgba(255,255,255,.1)}
.readout .big{font-family:var(--display);font-weight:800;font-size:56px;line-height:1;letter-spacing:-.03em}
.save{margin-left:auto;padding:6px 14px;border-radius:999px;background:var(--green-light);color:var(--ink);font-weight:700;font-size:14px}
table.tiers{width:100%;border-collapse:collapse}
.tiers caption{text-align:left;padding-bottom:14px;font-size:14px;color:#C9D2EC}
.tiers th{text-align:left;padding:12px 16px;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:#C9D2EC;font-weight:600;border-bottom:1px solid rgba(255,255,255,.15)}
.tiers td{padding:16px;border-bottom:1px solid rgba(255,255,255,.08)}
.tiers tr.on{background:rgba(255,107,26,.16)}
.audience{padding:28px;border-radius:24px;background:#fff;border-top:5px solid var(--c)}
.audience h3{font-size:22px;margin-bottom:8px}
.audience p{color:var(--muted);font-size:15px}

/* forms */
.form-card{padding:clamp(24px,4vw,40px);border-radius:28px;background:var(--bg)}
.form-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:18px}
.field{display:flex;flex-direction:column;gap:6px}
.field.full{grid-column:1/-1}
.field label{font-size:14px;font-weight:600}
.field input,.field select,.field textarea{min-height:48px;padding:0 14px;border-radius:12px;border:1px solid rgba(11,27,77,.2);background:#fff;font:inherit;color:var(--ink)}
.field textarea{padding:12px 14px;resize:vertical}
.field input[type=file]{padding:12px;border-style:dashed}
.form-note{font-size:14px;color:var(--muted)}
.thanks{text-align:center;padding:32px 8px}

/* samples */
.sample{background:#fff;border-radius:24px;overflow:hidden;border:1px solid var(--line)}
.sample-art{height:240px;display:flex;align-items:center;justify-content:center;border-bottom:1px solid var(--line)}
.sample-body{padding:18px 20px 20px;display:flex;align-items:center;justify-content:space-between;gap:12px}
.sample-body h3{font-size:18px;font-weight:700}
.sample-body p{font-size:14px;color:var(--muted)}
.fob{position:relative;width:112px;height:154px;border-radius:56px 56px 18px 18px;display:flex;justify-content:center;padding-top:40px;box-shadow:0 20px 30px -16px rgba(11,27,77,.5)}
.fob::before{content:"";position:absolute;inset:7px;border-radius:49px 49px 12px 12px;border:1.5px dashed rgba(255,255,255,.42)}
.bezel{border-radius:50%;padding:5px;background:linear-gradient(145deg,#F4F5F7,#9CA3AD 45%,#E9EBEE 70%,#8C939C)}
.print{width:100%;height:100%;border-radius:50%;display:flex;align-items:center;justify-content:center;text-align:center;font-family:var(--display);font-weight:800;line-height:1;white-space:pre-line}

/* reviews */
.review{background:#fff;border-radius:28px;padding:clamp(28px,4vw,44px);border:1px solid var(--line);display:flex;flex-direction:column;gap:18px}
.stars{display:flex;gap:4px;color:#F5B400}
.stars svg{width:24px;height:24px}
.review blockquote{margin:0;font-family:var(--display);font-weight:600;font-size:clamp(20px,2.2vw,26px);line-height:1.35;letter-spacing:-.01em}
.review cite{font-style:normal;font-weight:700}
.review cite span{display:block;font-weight:500;color:var(--muted);font-size:14px}

/* recent work */
.work-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,420px),1fr));gap:28px}
.work{margin:0;background:#fff;border-radius:28px;overflow:hidden;border:1px solid var(--line);display:flex;flex-direction:column}
.work img{width:100%;aspect-ratio:4/3;object-fit:cover}
.work figcaption{padding:24px 26px 28px;display:flex;flex-direction:column;gap:10px}
.work h3{font-size:24px;font-weight:800}
.work p{color:var(--muted);line-height:1.6}

/* personalise */
.studio{display:flex;flex-wrap:wrap;gap:32px;align-items:flex-start}
.studio-preview{flex:1 1 460px;min-width:0;position:sticky;top:96px}
.canvas-card{background:#fff;border:1px solid var(--line);border-radius:32px;padding:16px;position:relative}
.canvas-card canvas{width:100%;height:auto;display:block;border-radius:20px;touch-action:none;cursor:grab}
.canvas-card canvas.dragging{cursor:grabbing}
.canvas-hint{position:absolute;left:50%;bottom:26px;transform:translateX(-50%);background:rgba(11,27,77,.85);color:#fff;font-size:13px;font-weight:600;padding:8px 14px;border-radius:999px;white-space:nowrap;pointer-events:none}
.studio-controls{flex:1 1 420px;min-width:0;display:flex;flex-direction:column;gap:22px}
.step-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:24px}
.step-card h2{font-size:20px;font-weight:700;display:flex;align-items:center;gap:10px;margin-bottom:16px}
.step-card h2 b{display:inline-flex;width:30px;height:30px;border-radius:50%;background:var(--blue);color:#fff;font-size:15px;align-items:center;justify-content:center}
.drop{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;min-height:130px;border:2px dashed rgba(11,27,77,.22);border-radius:18px;background:var(--bg);text-align:center;padding:20px;cursor:pointer;font-weight:600}
.drop.over{border-color:var(--blue);background:var(--blue-soft)}
.drop small{font-weight:500;color:var(--muted)}
.tools{display:flex;flex-wrap:wrap;align-items:center;gap:12px;margin-top:16px}
.tools label{font-size:14px;font-weight:600}
.tools input[type=range]{flex:1 1 160px;accent-color:var(--blue)}
.summary{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding:16px 0;border-top:1px solid var(--line);margin-top:6px}
.summary .price{font-size:36px}
.notice{padding:14px 16px;border-radius:14px;background:var(--orange-soft);color:#7A2C03;font-size:14px}

/* footer */
.site-footer{background:var(--ink);color:#C9D2EC;padding:72px 0 40px;font-size:15px}
.site-footer a{color:#C9D2EC;text-decoration:none}.site-footer a:hover{color:#fff}
.footer-cols{display:flex;flex-wrap:wrap;justify-content:space-between;gap:48px}
.footer-cols nav,.footer-cols .col{display:flex;flex-direction:column;gap:10px}
.footer-cols .head{color:#fff;font-weight:600;margin-bottom:4px}
.footer-brand{flex:1 1 300px;min-width:0}
.footer-brand img{height:68px;width:auto}
.tagline{margin-top:18px;font-family:var(--display);font-weight:700;font-size:14px;letter-spacing:.06em;text-transform:uppercase}
.footer-base{margin-top:56px;padding-top:24px;border-top:1px solid rgba(255,255,255,.12);display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:14px}
.footer-base>span{display:flex;flex-wrap:wrap;gap:20px}

@media (max-width:640px){
  .product-media{min-height:280px;border-right:none!important;border-left:none!important;border-bottom:1px solid var(--line)}
  .studio-preview{position:static}
  .mini-grid{display:none}
  .product-media{padding:16px}
}